The Feelings Engine
Black Tomato creates bespoke, experiential journeys for discerning travelers. Their challenge: how do you truly understand what a traveler wants from their experience?
Traditional approaches rely on demographics, past bookings and stated preferences. But the most meaningful travel experiences connect at an emotional level - they fulfill needs that travelers often can't articulate themselves.
Black Tomato needed a way to understand their clients more deeply, to match them with experiences that would truly resonate.
The solution
Ragu built The Feelings Engine on our AI platform - a solution designed specifically for Black Tomato's approach to luxury travel.
How it works
Emotional understanding
AI that goes beyond demographics to understand what travelers actually want from their experiences.
Personalized prompts
Over 6,500 custom prompts designed to uncover preferences and match travelers with perfect experiences.
Intuitive matching
Recommendations based on emotional resonance, not just destination attributes or price points.
Human-centered design
Technology that enhances the work of Black Tomato's expert travel designers, not replaces it.
Measurable impact
13%
Higher conversion rate - travelers matched with the right experiences convert more often.
6,500+
Personalized prompts - a comprehensive system for understanding traveler emotions.
Industry recognition
The Feelings Engine won Gold Standard - Best Use of Artificial Intelligence at the 2025 Travel Marketing Awards - the highest tier of recognition at one of the industry's most prestigious award programs.
The judges described it as "a first for the travel industry" - validation that AI, done well, can enhance rather than diminish what makes a business exceptional.
"A first for the travel industry - using AI to understand travelers at an emotional level."— Travel Marketing Awards 2025
About the client
Black Tomato is a luxury travel company known for creating bespoke, experiential journeys. They are recognized innovators in the travel space, working with clients who value unique, meaningful experiences over cookie-cutter vacations.
This partnership demonstrates Ragu's ability to serve sophisticated, design-forward clients who hold themselves to the highest standards.
